Integrating Chatbots for Enhanced Customer Service in Home Improvement Businesses

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Much like a well-planned home renovation modernizes a living space, integrating innovative technologies, like chatbots, refreshes the way home improvement businesses interact with their customers. Chatbots, powered by Artificial Intelligence, revolutionize customer service with their capacity for instant, round-the-clock communication. Here’s how your home improvement business can benefit: 24/7 Availability:…

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Bottom vs. Top of the Funnel Leads

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Let’s talk about leads.  Everybody wants bottom of the funnel leads, aka people who are ready to buy. But that doesn’t mean you should disregard the top of the funnel leads, aka people who aren’t familiar with your business and require a bit of nurturing.  In this video, learn why…

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Speed Up Your Website with This Hack

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Did you know 50% of visitors leave a website if it takes longer than three seconds to load?  If you’re worried this might affect your website traffic, don’t! There’s an easy fix.  Watch this video for a simple hack to ensure your website loads lightning fast. 

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Building a Strong Online Presence with Website Optimization

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Building a real, tangible house requires thoughtful planning, quality materials, skilled craftsmen, and constant review. The same blueprint applies while establishing a robust online presence for your home improvement business. Here are some critical steps: Website Design: Make sure your website is visually attractive, user-friendly and responsive. People are more…

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Utilizing Influencer Marketing for Your Home Improvement Business

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In the blueprint of today's marketing world, influencer marketing is rapidly shifting from an interesting addition to a crucial element for businesses, home improvement included. Utilizing the power of influencers in your home improvement marketing strategy can provide immense benefits. Let's piece together the puzzle: A Picture Equals A Thousand…

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PPC Ads vs. LSAs: What’s the Difference?

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You probably already know a thing or two about the standard pay-per-click (PPC) ads—especially if you’ve been watching our videos. But lately you’ve been hearing more about Google’s local service ads (LSAs). And now you’re getting a little confused about the difference between the two and which one you should…

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Email Marketing Still Works

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When it comes to digital marketing, social media often seems like the go-to tool for everything. The truth is, it’s not the only tool that works. Watch this quick video to learn why email marketing should still be part of your overall marketing strategy.

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