Demand for HVAC services rises and falls with the weather. Summers often bring urgent calls for cooling repairs, while winters bring furnace replacements. Spring and fall, however, can sometimes leave HVAC companies with slower pipelines. Without consistent leads, these fluctuations create challenges for revenue and scheduling. Busy months become overwhelming,…
Read MoreYour customers spend more time online than ever before, searching for design ideas, reading reviews, and comparing quotes. Digital marketing is no longer optional for window, door, and window covering businesses. It is key to reaching homeowners, showing your craftsmanship, and staying visible in a competitive market. With the right…
Read MoreFlooring companies have more ways than ever to connect with homeowners. Two of the most common digital channels are email and social media. Both can be powerful, but they serve very different purposes. For many companies, the challenge isn’t whether to use email or social media. It’s figuring out which…
Read MoreIf your AI-generated content sounds fine but doesn’t rank, you’re not alone. Most tools generate smooth but generic copy. In this video, Welton Hong reveals how to fix that with three key strategies: defining your brand voice, structuring with proven templates, and using reverse-engineered prompts to expand visibility. Watch now…
Read MoreGoogle has ramped up its spam detection systems, and many clean business listings are being suspended as a result. If you’re in a high-risk industry or using outdated profile tactics, your visibility may disappear overnight. In this video, Welton Hong breaks down what’s causing the spike in suspensions and how…
Read MoreScammers are leaving fake negative reviews and demanding money to remove them. Google has now released a dedicated form to help you fight back. In this video, Welton Hong shows what review extortion looks like, why you should never pay, and how to report it directly through Google’s new process.…
Read MoreOpenAI’s Sora 2 brings real audio, smooth visuals, and personalized “Cameos” into AI-generated video, making it a powerful tool for marketers, not just creators. This short video shows how your team can use Sora 2 for social ads, explainers and onboarding content—all while protecting your brand identity. Watch now to…
Read MoreOnline marketplaces have become an important source of leads for HVAC businesses. Homeowners use these platforms to compare providers, read reviews, and request quotes. For HVAC companies, marketplaces offer visibility in front of people actively looking for services. But success requires more than simply signing up—you need a clear strategy…
Read MoreA flooring blog is more than a place to post updates—it’s one of the most effective tools you have for attracting new clients. When homeowners search for flooring advice online, they’re looking for answers from experts they can trust. A strong blog positions your company as that trusted resource. Blogging…
Read MoreYour business listings and citations, plus your content being cited by others, are no longer just “nice to have.” They are essential for local search and for the new era of AI-driven search (GEO). In this video, Welton Hong walks you through what citations are, why they matter for both…
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