How to Use Pinterest to Inspire Flooring Customers and Drive Sales

Flooring companies benefit from using photos and other visual elements to highlight their expertise. To maximize this advantage, businesses must be present on visual platforms like Pinterest.

Pinterest is a powerful visual platform that allows you to showcase your work, inspire potential clients, and drive traffic to your website. With over 450 million active users, Pinterest is known as a go-to site for home improvement and design ideas, making it an ideal platform to reach customers interested in flooring options.

Creating visually appealing content and optimizing your presence on Pinterest allows you to engage customers, build your brand, and ultimately drive more sales.

This blog dives into effective strategies for using Pinterest to attract and inspire flooring customers, helping your business grow.

1. Create a Pinterest Business Account for Analytics and Visibility

To start leveraging Pinterest effectively, create a Pinterest Business account. This account type provides access to valuable analytics, promotes your brand as a business, and allows you to use Pinterest Ads to target specific audiences.

Here’s why a Pinterest Business account is beneficial:

• Analytics: Pinterest Business provides insights into your audience’s behavior, showing which pins and boards perform best.
• Pinterest Ads: Paid advertising allows you to reach a larger audience and promote specific products or services.
• Increased Branding Options: A business profile includes fields for your website, contact information, and a profile description, giving customers more ways to connect with you.

Quick Tip: Add a short, descriptive bio to your profile, highlighting your flooring expertise and location, so users immediately know who you are and what services you offer.

2. Organize Your Pinterest Boards by Flooring Types and Styles

Categorizing your boards by flooring type, style, or application makes it easier for customers to find relevant inspiration. Organized boards make it easy for visitors to navigate your profile and find ideas relevant to their flooring preferences.

Here’s how to organize your boards:

• Create Boards by Flooring Type: Set up separate boards for each type of flooring, such as “Hardwood Flooring,” “Tile Flooring,” “Carpet Inspiration,” and “Luxury Vinyl.”
• Curate by Style: Have boards dedicated to specific styles, like “Rustic Flooring,” “Modern Flooring Ideas,” or “Eco-Friendly Flooring Options.”
• Showcase Projects: A “Before and After” board helps potential customers visualize the transformations your flooring services can provide.

Quick Tip: Add descriptions to each board using keywords like “flooring ideas,” “home flooring trends,” or “flooring inspiration” to improve searchability.

3. Pin High-Quality, Visually Appealing Images

Pinterest is a highly visual platform, so the quality of your images is essential. High-resolution photos of your flooring projects can capture attention and showcase your work’s beauty, helping potential clients envision how similar flooring might look in their own spaces.

Here’s how to optimize your visuals:

• Use Professional Photography: High-quality images that highlight flooring details, colors, and textures enhance visual appeal and credibility.
• Use Vertical Pins: Vertical images (aspect ratio 2:3 or 1000 x 1500 pixels) perform best on Pinterest, as they’re easier to view on mobile devices.
• Add Text Overlays: Include text overlays like “Luxury Hardwood Flooring Ideas” or “Perfect Flooring for Modern Homes” to make pins more informative and appealing.

Quick Tip: Use Canva or similar design tools to add text overlays, making pins more engaging and informative.

4. Optimize Pins with Descriptive Keywords and Hashtags

Pinterest functions like a visual search engine, so using keywords and hashtags in your pins’ descriptions can increase your visibility. Describe each pin with relevant flooring types, styles, and details to enhance discoverability.

Here’s how to optimize pins for search:

• Use Flooring Keywords: Include phrases like “engineered hardwood,” “luxury vinyl plank,” “eco-friendly flooring options,” or “affordable tile flooring.”
• Add Location Keywords: If you serve specific areas, include local keywords like “flooring ideas in [City]” to attract nearby clients.
• Use Relevant Hashtags: Add hashtags like #FlooringInspiration, #HardwoodFlooring, or #HomeRenovationTips to improve discoverability.

Quick Tip: Write descriptions in a conversational tone and focus on the benefits or unique features of the flooring to make your pins more appealing.

5. Showcase Popular Trends to Attract Design-Savvy Customers

Pinterest users often search for the latest design trends and ideas, making it beneficial to showcase trending flooring styles, materials, or patterns. Positioning your brand as a source for stylish and trendy flooring options can attract design-savvy customers interested in upgrading their spaces.

Here’s how to highlight trends:

• Pin Seasonal and Trend-Focused Content: Highlight popular trends, like wide-plank hardwood, natural stone, or patterned tile, to capture attention.
• Create “Trend” Boards: Curate boards like “2024 Flooring Trends” or “Modern Flooring Styles” to keep up with design shifts and attract trend-conscious customers.
• Highlight Sustainable Choices: Eco-friendly flooring is on demand. Feature materials like reclaimed wood and bamboo to attract eco-conscious customers.

Quick Tip: Follow other industry profiles to stay updated on design trends, giving ideas for timely and trendy pins.

6. Include Links Back to Your Website for Lead Generation

Each pin can include a link, making Pinterest an excellent tool for driving traffic to your website. Use pins to guide potential customers to specific pages on your website, such as flooring product pages, blog posts, or a contact page to book consultations.

Here’s how to use Pinterest to drive traffic:

• Link to Product Pages: Direct pins to specific flooring product pages to encourage potential customers to learn more about available options.
• Use Blog Posts: Link users to informative articles on flooring maintenance, installation tips, and design trends to boost engagement.
• Promote Landing Pages: Use pins to lead customers to landing pages with special offers, booking forms, or product galleries.

Quick Tip: Add a call to action (CTA) in your pin description, like “Learn more about our hardwood options,” or “Visit our website for a free flooring consultation.”

7. Leverage Pinterest Ads to Boost Visibility and Target Specific Audiences

Pinterest Ads allow you to increase visibility and target specific customer demographics, such as homeowners in a particular area or people interested in home improvement. Promoting your pins can help you reach a larger, more targeted audience interested in flooring ideas and services.

Here’s how to use Pinterest Ads effectively:

• Promote High-Quality Pins: Choose your most visually appealing pins for ads to make the best impression on new users.
• Use Targeted Audiences: Set your audience targeting based on factors like location, age, and interests, such as “home design” or “renovation.”
• Set a Budget: Start with a modest daily budget and adjust based on performance to maximize ROI.

Quick Tip: Use Promoted Pins to drive traffic to specific service or product pages on your website, ensuring you can capture leads from Pinterest users who click through.

8. Analyze Pinterest Analytics to Refine Your Strategy

Pinterest’s analytics provide insights into top-performing pins and boards, allowing you to refine your strategy for better engagement. Identifying what content resonates with your audience lets you create more of what they love and continually improve your Pinterest presence.

Here’s what to focus on in Pinterest Analytics:

• Top Pins: Review your most popular pins to understand which flooring styles or types get the most engagement.
• Audience Insights: Analyze demographic information, including age, location, and interests, to better understand your target audience.
• Click-Through Rate: Track the click-through rate on each pin to see which ones drive the most traffic to your website.

Quick Tip: Experiment with different types of content based on analytics, such as featuring more pins about popular flooring types or high-performing styles.

Conclusion: Inspire and Convert Flooring Customers with Pinterest

Pinterest is a powerful platform for flooring companies looking to inspire potential clients and drive sales. By creating high-quality, visually appealing pins, you can showcase your work, reach a larger audience, and attract new leads. Implement these Pinterest strategies today to inspire customers, boost website traffic, and grow your flooring business.