Videos
Short, yet informative, videos to help you protect or grow your market share.
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If your AI-generated content sounds fine but doesn’t rank, you’re not alone. Mos... -
Google has ramped up its spam detection systems, and many clean business listing...
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Scammers are leaving fake negative reviews and demanding money to remove them. ...
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OpenAI’s Sora 2 brings real audio, smooth visuals, and personalized “Cameos” int...
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Your business listings and citations, plus your content being cited by others, a...
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AI search is here, but that doesn’t mean you need a new service. At Ring Ring Ma...
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AI is fueling a new wave of black hat SEO tactics known as black hat GEO, where ...
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The way people search online is changing... are you prepared for this shift? ...
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Seeing a dip in calls or website clicks from your Google Business Profile? I...
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Anyone can say they have the friendliest staff or highest quality service. That’...
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The best way to get the call over your competitors is to have a clear differenti...
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Google AI Overviews provide searchers fast and easy answers, but they also can d...
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You should be Googling your own business at least once a month—preferably even m...
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AI is a great benefit to your marketing when used well. But all too often, it’s ...
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Google’s newest AI update adds Gemini Mode to the Chrome Omnibox—giving users in...
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Google just supercharged its AI Mode with Gemini 2.5 Pro—bringing smarter answer...
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There’s a lot of hype about AI taking over search, but the numbers tell a differ...
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OpenAI has begun hiring to build an ad platform inside ChatGPT, aiming to moneti...
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GEO is reshaping how search works, but tracking performance isn’t as simple as i...
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Generative AI may be changing search, but it continues to fall short on local in...
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If your paid search campaigns aren’t performing, the issue may not be your targe...
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AI traffic is on the rise, but is it more valuable than traditional search? A ne...
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AI-powered platforms like Google’s AI Overviews and ChatGPT are changing how con...
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Search is evolving—and so should your strategy. GEO, or generative engine opt...
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New data from SparkToro shows AI tools are growing fast, but they’re not replaci...
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Local rankings aren’t enough anymore. AI-powered engines like Google’s AI Overvi...
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Google Business Profile traffic often gets lost in the mix of “direct” or “organ...
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Link velocity refers to how fast your website gains or loses backlinks. And whil...
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Don’t fall for the myth. A "GEO-friendly" website is only the beginning. To trul...
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Microsoft Ads just made it easier than ever to control where your ads appear. ...
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Search is evolving faster than ever. Generative AI is changing how customers fin...
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If you're trying to rank in ChatGPT, Gemini or other AI-driven search tools, a s...
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No one wants a slow-loading website. There’s a quick fix many implement for ...
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Voice search is now a core part of how people discover businesses. In this v...
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AI assistants like ChatGPT or Gemini don’t rank websites. They cite content. ...
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A new LinkedIn study of 13,000+ B2B video ads uncovers what really drives engage...
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AI is transforming Google search, with AI Overviews now appearing in 13% of desk...
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Google Search now includes Gemini 2.5 Pro, Deep Search and AI-powered local busi...
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In the age of AI search and large language models, SEO remains a cornerstone of ...
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As AI Overviews and generative tools reshape how users find information, homepag...
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Google’s new AI Max ads are reimagining how search ads are built. They pull cont...
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Google just launched an AI Mode button on its homepage, giving users direct acce...
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Yes, your follower count matters. It tells you how many people are regularly exp...
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“#1 on Google” used to be the ultimate target. But if that’s still your focus, y...
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Your Google reviews might look great, but are they enough? There’s something ...
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Google’s latest core update is now complete, and the effects are being felt acro...
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“They wanted to leave a review, but they didn’t have a Gmail account.” That ...
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Looking for a way to engage your social media audience long term? Watch thi...
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Google quietly shared what it looks for when ranking local business profiles, an...
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Your business vanishes from Google ... no warning, no reason. If you rely on ...
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Posting regularly on your Google Business Profile is a good move, but does it ge...
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Have you noticed that some of your Google reviews suddenly went missing? Thi...
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You’ve built a good online reputation. Your star rating is strong. But if lea...
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What happens when someone gives you a bad Google review even though they’ve neve...
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You should employ original messaging to stand out from your home improvement com...
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You know you need to reply every time your home improvement business gets a Goog...
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RRM@home Marketing VP Rick Gershman breaks down the 80/20 rule for social media,...
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Determining the cost per lead for home improvement businesses isn’t simple. ...
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Think you might be shadowbanned? Unlikely. Watch this video to learn why the ...
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Before you post anything on social media, ask yourself these questions.
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What do the NBA Finals have to do with your marketing? More than you might think...
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You launch your Google Ads campaign … now what? For some industries, leads co...
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Want to up your social media game in just 30 minutes? Join my free webinar W...
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Many businesses want to serve the veteran community—but don’t know how to get in...
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What if there are low-cost ways to boost visibility, build your brand, and stay ...
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What would you do if you only had $500 a month in marketing? Many businesses ...
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Your online visibility matters now more than ever. As more people turn to AI ...
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If your home improvement business depends on Google to bring in jobs, you may be...
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For many contractors, Google is still the go-to source for getting found online....
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Everyone has a smartphone now: your kids, your parents, probably your dog. If...
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True: AI chatbots such as ChatGPT are great at creating content for your home im...
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Your home improvement business doesn’t need to go viral to have an effective soc...
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One tiny oversight can make your home improvement or home repair business look h...
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Get back to basics and focus on these five action steps to retain and boost mark...
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Are you asking for positive reviews? You should be. Watch this video to find...
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People looking for home improvement providers on Google are being met with “AI O...
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According to Google, doing one particular thing makes your home improvement busi...
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Looking for a summer book to read? Might want to avoid a recent article in t...
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Google recently made a big update to its algorithm that affects how your home im...
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Maybe you’re posting to social media all the time, constantly having Google ads ...
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Does your social media following even know who or what they’re following? If...
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Is your website loading slowly? Watch this video to learn about how Google’s...
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Whether you’re sharing a sandwich or creating content for your business, conside...
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Industry jargon doesn’t have a place in your marketing. Watch this video to l...
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How much is the actual cost of paying for fake reviews? It can be over $50K ...
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When you first started using social media for your home improvement business, kn...
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How is retargeting like a chainsaw? Find out the scary truth in this video f...
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When it comes to an effective marketing strategy, you need to know your audience...
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Have you looked at your website on a cellphone lately? It might not meet the sam...
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When is it right (or wrong) to leverage artificial intelligence when marketing y...
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Home improvement businesses 🤝 video marketing. Watch this video to find out...
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People have a short attention span. But that doesn’t mean your marketing copy ca...
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A good review is always preferable for your home improvement or home repair busi...
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Don’t let high-quality, valuable content go to waste. Watch this video for a...
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If the picture on your website looks nothing like you, it’s probably time to upd...
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Sorry to be so blunt, but let’s face it: Your marketing sucks. Rick Gershman...
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Everyone’s telling you about some cool software they use to generate their Faceb...
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Is your business a little too chaotic? The opposite of a well-oiled machine? ...
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Did you know QR codes were first used way back in 1994? No? That’s fine, because...
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ChatGPT is awesome for writing—but it’s even better for editing. Watch this ...
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What do these three things have in common? The first two should give you a ...
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If you don’t love writing, it can be tempting to ChatGPT everything. My adv...
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Video marketing can take your home improvement business to the next level, but i...
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If your Google Business Profile has the correct hours, address and phone number,...
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The home improvement market is crowded, and only businesses with clear strategie...
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Watch this video to find out what Google Business Profile feature is so underuti...
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As the world becomes more complex—particularly with a constant barrage of techno...
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Google Ads can bring in all types of flooring leads, but are you getting the one...
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I’ve said it before, and I’ll say it again: Online reviews can make or break a b...
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What happened to search engine optimization (SEO)? That’s all anyone cared ab...
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Longer buying journeys are a reality in home improvement, but they don’t have to...
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Nothing shows home improvement expertise quite like before-and-after photos (or ...
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When words fail, you lose more than sales—you lose trust. Don’t let language dif...
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You might have the best home improvement business in your area, but it won’t mat...
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Home improvement projects can get overwhelming without the right help. Are you u...
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Videos and photos from your holiday events help show homeowners in your area tha...
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The handwritten thank-you note is a great tradition after the holidays, but why ...
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Running out of ideas for marketing copy? It’s time to educate your audience. ...
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Some marketing copy can be a real snooze—it’s boring, salesy and doesn’t make an...
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If you’re not A/B testing your marketing content, you’re missing out on a huge o...
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You’re probably already aware of ChatGPT, but are you familiar with other AI too...
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When was the last time you updated your social media? If it’s been six months or...
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There’s no point to posting on Facebook if no one sees your posts! At a time ...
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So you’ve got a blog on your website, but you have no idea what to post about. ...
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Content marketing is one of the best strategies for defining your home improveme...
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Ever been to a restaurant that requires you to scan a QR code to view the menu? ...
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What we do is not guesswork; it’s a proprietary, tried-and-true system designed ...
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If you’re wondering what Zapier does (or what it even means), you’re certainly n...
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Why do we always recommend our clients have a blog on their website? For sta...
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Are expensive marketing strategies weighing you down? Before you invest more, tr...
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Keyword selection is critical to getting great ROI on pay-per-click ads. But ...
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You know your business is perfect for locals, but clients may never find you wit...
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How you answer your phone often determines whether you close a prospective custo...
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Do you find you’re wasting ad budget because your ads are promoting services you...
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You know your website is the perfect place for clients to connect, but without t...
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How do you and your employees answer the phone? It sounds so simple, but we ...
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Today, Google users expect to see a favicon next to your business’s name in brow...
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Your audience is already engaged—are your ads reaching them? Learn how smarte...
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Looking for a new way to reflect on your strengths and personal growth? Use C...
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You can’t differentiate your business from local competitors if you don’t know y...
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Everyone loves to hop on the latest social media trend—but that isn’t always a s...
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Are you afraid to post on your social media accounts? Don’t be. In this video...
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Have you ever received an email from Google out of the blue that someone is requ...
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The FTC recently announced massive penalties for businesses that create or pay f...
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Misleading the public about your actual influence and follower count is now a se...
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The FTC has laid down the law: If your business tries to discourage bad reviews ...
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Will Google randomly call you about your Google Business Profile? It’s possi...
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No business wants to get a negative review, but trying to hide or suppress one c...
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According to a new document by Google, fake reviews can negatively impact your G...
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Ever wondered what's behind your competitors' Facebook ads? Unlock their ad secr...
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Can you bid on your competitor’s brand name in Google ads? Should you? Watch ...
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Reviews are great, but testimonials are even better. In this video, RRM VP of...
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In today's highly competitive market, tight margins require precise strategies. ...
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Are your Google Ads underperforming? The key to turning things around could lie ...
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In this video, we compare Google Ads and Facebook Ads for flooring dealers and e...
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Understanding the difference between Google and Facebook is crucial for maximizi...
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In this video, we break down the key differences between Google and Facebook ads...
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Transform your flooring website into a trust-building machine with one simple ch...
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Discover the most cost-effective marketing strategy for your flooring business—r...
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In this video, we discuss why bidding on your own brand name in Google Ads is a ...
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Looking for a cost-effective way to reach your local community? Discover the ben...
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Discover how to optimize your flooring business website for better user experien...
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Are you ready to explore new avenues for lead generation? Our video introduces t...
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Are you overwhelmed by the amount of content you want to consume? Our video reve...
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In this video, we debunk the myth that Google Posts help with ranking and explai...
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Discover how to get your flooring business listed in Google's Map Pack and attra...
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Maximize your productivity with the "Summarize Video with Glass" Chrome extensio...
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Discover why reviews are essential, even for businesses driven by referrals. Lea...
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Navigating Yelp Review Policies for Flooring Dealers. Yelp reviews are vital...
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Learn how to optimize your Google Ads for your flooring business by focusing on ...
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So your flooring business got a negative review. First of all, don’t stress—...
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Calling all flooring dealers! Are you wondering how much effort to put into ...
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When people walk into your flooring store, you probably ask them why they stoppe...
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Is your flooring business using Google Alerts? If not, you should be. Google ...
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When it comes to marketing your flooring business, a positive online reputation ...
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Are you paying a marketing agency for SEO but still not seeing any results? W...
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So you got a negative Google review from a former employee—it happens! And I...
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Not to be dramatic, but online reviews are the heartbeat of your business' reput...
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In the bustling digital marketplace, two giants stand tall: Google and Facebook....
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Some of your potential clients are invisible. No, I don’t mean ghosts! What I...
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There’s no magic trick to rank higher on Google. The only way to improve your...
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Let’s talk about leads. Everybody wants bottom of the funnel leads, aka peop...
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Location. Location. Location. You’ve probably heard it before, but location ...
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When you’re surrounded by experts in digital marketing, nothing seems more impor...
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Did you know 50% of visitors leave a website if it takes longer than three secon...
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You probably already know a thing or two about the standard pay-per-click (PPC) ...
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When it comes to digital marketing, social media often seems like the go-to tool...
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Impressions, clicks and conversions are three different things. In this vide...
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Not all digital marketing clients are the same. At RRM, every client receiv...
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Google ads are an excellent tool for boosting your business’ visibility. But ...
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Senior Implementation Coach Ana Barrera knows the power of positive online revie...
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Negative online reviews are inevitable. While you might receive mostly positi...
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Looking for a way to increase your call volume without spending more money? T...
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Do you ever find yourself questioning the lead quality you get from Facebook Ads...
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The easier, the better, right? Not always. Google is making ad management as...
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We asked Senior Implementation Coach Ana Barrera how Ring Ring Marketing differs...
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One of our first steps as your digital marketing agency is to look at your websi...
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Are you scared of getting a bad online review? We get it. But the truth ...
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Are you providing outstanding service but still struggling to get online reviews...
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We asked Senior Client Relations Manager Nick van der Meer why you should choose...
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As a #smallbusiness owner, leverage Google Guaranteed & Screened programs to sho...
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Want more trust & credibility? Get the Google Guaranteed or Screened badge! 🏆 Go...
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Get in front of local customers on Search & Maps with Local Services Ads! 🗺️ One...
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Do you take the time to respond to your business’ reviews? Here’s why you sho...
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Maybe you’ve never hired a digital marketing agency and you’re not sure what exa...
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Even if you’re active on social media, maintain an informative website and alway...
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We asked our implementation coach Kiara Blue what separates Ring Ring Marketing ...
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Finish the bullseye with site optimization to convert traffic into sales! 🎯
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Get found and seen! Use search engine marketing + PPC ads to gain visibility. Cr...
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Reviews build trust and credibility for your biz! 👍 Make review generation a pri...
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Our Bullseye method aims digital marketing strategies like a bullseye! 🎯 Start w...
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More and more websites are incorporating a widget indicating ADA compliance, but...
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Get to know RRM implementation coach and plant lover Kiara Blue, as well as find...
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You might feel tempted to delete a negative comment on Facebook, but did you kno...
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Maybe your website looks great. It has tons of great photos, compelling copy and...
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This is 2023—of course your website has to be mobile-friendly! But how do yo...
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You've probably heard a picture is worth 1,000 words—and when it comes to your w...
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Hate being on camera? We get it. Here's why you should do it anyway—for your bus...
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Have you checked your website’s performance lately? If you haven’t tested it...
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Are you tapped out on subject matter for your business' videos? Here's a few eve...
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Are you filming content for your business on your cellphone? Don't forget these ...
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You already know you should be leveraging social media to promote your business ...
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If you're not already making video content to promote your business, start now. ...
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While your website is client facing (aka B2C), that doesn't mean you can't still...
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Want confidence your Google Ads will deliver? Ask agencies to show you their pre...
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Treat hiring a marketing agency like making a new hire - check those credentials...
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Want to leverage your referral network through email marketing? Watch this v...
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Is your referral network the main source of your leads? Then you must alread...
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Do you rely on a referral network to drive your leads? If so, you should use...
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Crafting compelling marketing copy that generates conversions might seem like a ...
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In this time of economic uncertainty, you might be tempted to pull back on your ...
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Worried your marketing agency isn't doing its job? In part 4 of the video se...
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Unlock the secret behind social media. 🗝️📲 Discover why it's not the 'be-all and...
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Are you working with a shady marketing agency? Put their services to the test...
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So, you've been with your marketing agency for a while, but you're still not sho...
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Don't let bad reviews bring you down! 😣 Encourage happy customers to post positi...
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Are you being taken advantage of by a marketing agency? Maybe you're locked ...
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Show customers you care by responding quickly to their feedback! 💖 Thank them fo...
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In part 3 of the video series, "Audit Your Marketing Agency," we explained why y...
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Stay on top of what people are saying about your biz! 💬 Monitor those social bra...
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How do you find out if your digital marketing agency is running the right Google...
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Some testimonials get potential clients to convert; others are practically worth...
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To differentiate your business from local competitors and protect (and even expa...
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If your digital marketing agency is running Google ads for you, you need to foll...
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Discover how to turn your social media ads into a growth engine for your busines...
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So, your digital marketing agency is running Google ads for you—that's great! ...
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💡 Outsmart, not outspend! Uncover the secrets of cost-effective social media str...
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Over 25 years ago, Bill Gates said "content is king." It's still true today! Her...
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Is an average Google review score of 4.5 stars good enough for your business? Le...
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The Google algorithm is volatile—and lately it's been changing even more than us...
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💬 Your brand's voice matters! Learn how to keep your messaging consistent across...
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Have you Googled your business lately? You need to. Even if you've been...
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🗓️ Ever feel overwhelmed by content creation? Watch our quick guide on setting u...
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🌟 Looking to expand your reach? Influencer Marketing could be your golden ticket...
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Email marketing isn't dead. Sure, email open rate has declined. But that doe...
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Trying to reach a younger audience through Instagram? You're on the right tra...
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🔎 Small Business Insight: User-generated testimonials can boost your brand's cre...
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👋 One of the most powerful tools you have is your community! 💫 Share user posts ...
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📚 Encourage your customers to participate in your brand's story. 📸 Host contests...
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Unfortunately, there's still a lot of fake Google listings hidden among the real...
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If everything is online now, should you still continue offline marketing? Mo...
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One size doesn't fit all in the world of social media 🌐👥 Learn how to tailor you...
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First impressions matter, especially on social media 📸🎥 Discover how to leverage...
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Is your website running slower than it used to? It could be your photos. ...
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Dive into the art of storytelling for creating engaging content📚✨ Discover how c...
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You might want to back up your website. If you're not regularly backing up y...
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Keep track of your platform's performance for a winning strategy. 📈 Let's naviga...
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Let your goals guide your choice of platform. 🎯 Discover how aligning your objec...
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If your business gets a lot of referrals, it's crucial to maintain a solid relat...
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Dive into the world of platform demographics with us! 🌍 Know your audience and m...
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So your organic reach on Facebook is incredibly low, and now you're wondering: I...
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Master the art of staying relevant on social media! 🎨 Develop your content calen...
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Ready to level up your social game? 🎮 Set defined goals, plan out your objective...
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Should you add Chatbot to your business' website? It depends. Watch thi...
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💡Learn the secret to social media success: Know your audience! Uncover who loves...
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Should you consider running Facebook ads? Our advice: Yes. There are to...
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When people search for a business "near me," does your business come up? Let...
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Is your website ADA compliant? If not, you might become a target of this sca...
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If you haven't switched over to Google Analytics 4, you need to ASAP. In thi...