Videos
Is Google Ads Still Working for Contractors in the AI Search Era?
Google Ads still works for contractors, but AI search has changed the value of a click.
Homeowners can now get quick answers from AI Overviews before visiting a website. That means broad how-to searches might not be the best place to spend ad dollars.
This video explains why contractors should focus campaigns on high-intent searches where homeowners are closer to calling, comparing or booking.
