Track Google Business Profile Clicks with UTMs: Smarter Local SEO Insights

Google Business Profile traffic often gets lost in the mix of “direct” or “organic” analytics.

This video shows you how to use UTM parameters to get real, actionable insights on what’s driving engagement—from menu clicks to booking buttons to location-specific CTAs.

Watch this video to learn how to separate traffic by location, measure true ROI, and optimize your local strategy with precision.