What Generative Engine Optimization Means for Your Business

Search is evolving—and so should your strategy.

GEO, or generative engine optimization, isn’t just a buzzword. It’s a real shift in how visibility works in AI-powered search environments.

As tools like Google SGE and voice-driven interfaces become the norm, GEO offers a framework to ensure your content still gets found.

In this video, Welton Hong explains why GEO matters, how it’s already gaining traction across the industry, and what your business can do to stay ahead of the curve.