Why Review Recency Is Now a Top 5 Ranking Factor in 2025

If your business isn’t getting new reviews on a regular basis, you’re likely losing ground in the local rankings.

Google prefers businesses that appear active, and review recency is one of the clearest indicators of that activity.

In this short video, Welton Hong explains how often you should aim for new reviews, how to avoid common mistakes, and why even a bad review can help more than silence.

Watch now to learn how to improve your rankings with consistent review activity.