Not all visitors to your website will convert into leads or customers during their first visit. Some may be researching or comparing options, while others might get distracted or interrupted. This is where retargeting comes into play. In this blog post, we’ll explore how retargeting can be utilized to boost lead generation for your home improvement business.
Retargeting, also known as remarketing, is a form of online advertising that helps you stay top-of-mind with people who have visited your website or used your app. It allows you to show targeted ads to these ‘warm’ prospects when they browse other websites, use social media, or search on Google.
One of the main benefits of retargeting is that it allows you to stay connected with your audience, reminding them of your services and bringing them back to your website. This can be particularly effective for home improvement businesses, where the decision-making process can take some time.
To start with retargeting, you’ll need to add a piece of code (often referred to as a pixel) to your website. This code creates a list of people who visit your site by placing anonymous retargeting ‘cookies’ in their browser.
Next, create targeted ads that will be served to users on this list. These ads could remind them of the services they viewed on your website, offer a special discount, or provide valuable information related to their interests.
It’s crucial to segment your retargeting audience based on their behavior on your website. For example, you might show different ads to someone who visited your blog, someone who browsed a specific service, and someone who abandoned a contact form.
Lastly, remember to set an appropriate frequency cap for your ads. You don’t want to annoy your audience by showing them your ads too often.
In conclusion, retargeting offers a powerful way to re-engage people who have shown an interest in your home improvement services. By implementing a thoughtful retargeting strategy, you can drive more leads and conversions for your business.